Provides articles by marketing field researchers and scholars. Offers literature reviews, methodologies, empirical studies, international developments, and guidelines for implementation. Naresh K. Malhotra, ed. Review of Marketing Research. M.E. Sharpe. Available through the Gale Virtual Reference Library (GVRL).

E-Book(s),  Reference Tool 
Resource is available on-campus or off-campus via EZProxy; Click the resource name to access it or here for off-campus instructions.
Full text is available.
2008 ed.