LIBRARY CATALOG

E-JOURNALS

DATABASES

Search by keyword - OR -
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

RESEARCH GUIDES

LOCAL COLLECTIONS

 
SEARCH
LIBRARY CATALOG
E-JOURNALS
DATABASES
RESEARCH GUIDES
LOCAL COLLECTIONS
Resource Name &
Link to Resource:

MRI+ Registration

Description:

Please note: To use MRI+ for free, register here first; DO NOT use the client account registration unless you are in an ISC class and your instructor has given you a code.

After you have registered for free access, use MRI+ Access to log in.

MRI+ is a digital library of competitive data that serves as an electronic information link between planners and the publishers of major consumer and business publications. 

MRI+ consolidates the databases planners use to evaluate magazines at one site:

  • Top-line data from the Survey of the American Consumer
  • ABC Circulation Reports
  • Basic audience data from MRI 
  • Advertising Expenditures
  • Editorial profiles and calendars
  • Subscriber Studies
  • Links to Publisher sites
Resource Type(s): All Relevant Database(s),  Selected Academic Website,  Statistical Dataset 
Access information: Free resource - available to everyone on the Internet
Fulltext: Fulltext is available.
Vendor Name:GfK Mediamark Research & Intelligence
Research Guides: Communication, Journalism and Telecommunications, Marketing
Coverage:Fall 1999 - Currently available data

 

HOURS for March 22, 2017

UK Libraries Seal
Give to UK Libraries Page