|Resource Name &|
Link to Resource:
Please note: To use MRI+ for free, register here first; DO NOT use the client account registration unless you are in an ISC class and your instructor has given you a code.
After you have registered for free access, use MRI+ Access to log in.
MRI+ is a digital library of competitive data that serves as an electronic information link between planners and the publishers of major consumer and business publications.
MRI+ consolidates the databases planners use to evaluate magazines at one site:
|Resource Type(s):||All Relevant Database(s), Selected Academic Website, Statistical Dataset|
|Access information:||Free resource - available to everyone on the Internet|
|Fulltext:||Fulltext is available.|
|Vendor Name:||GfK Mediamark Research & Intelligence|
|Research Guides:||Communication, Journalism and Telecommunications, Marketing|
|Coverage:||Fall 1999 - Currently available data|