| Resource Name & Link to Resource: | American Marketplace: Demographics and Spending Patterns |
| Description: | Provides the demographics and spending patterns of American consumers. Includes data on education, health, housing, income, labor force participation, living arrangements, population, spending, and wealth. American Consumer Series. New Strategist Publications, Inc. Available through the Gale Virtual Reference Library (GVRL). |
| Resource Type(s): | E-Book(s), Reference Tool, Statistical Dataset |
| Access information: | Resource is available on-campus or off-campus via EZProxy; Click the resource name to access it or here for off-campus instructions. |
| Fulltext: | Fulltext is available. |
| Vendor Name: | Gale Cengage Learning |
| Research Guides: | Marketing, Sociology |
| Coverage: | 10th ed., 2011 |
| Special usage notes: | Please note: To limit your search to the contents of this specific title, select within this publication in the Quick Search box or choose Limit the results by publication title in the Advanced Search. Otherwise, you will be searching some 150+ different resources in the GVRL. |
