| Resource Name & Link to Resource: | Mintel Oxygen |
| Description: | More than 600 consumer and market reports covering U.K., European, U.S. and international consumer markets are added to Mintel Oxygen every year. Also includes daily news articles on corporate, product and advertising activity; market share and drivers; forecasts; and leading company information. Covers the following markets: Please note: In order to use, Mintel Oxygen, you must create an account using your University of Kentucky email address -- it will not work with a non-UK address. |
| Resource Type(s): | Statistical Dataset |
| Access information: | Resource is available on-campus or off-campus via EZProxy; Click the resource name to access it or here for off-campus instructions. |
| Fulltext: | Fulltext is available. |
| Vendor Name: | Mintel Academic |
| Research Guides: | Business, Marketing |
