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Resource Name &
Link to Resource:
Mintel Oxygen
Description:

More than 600 consumer and market reports covering U.K., European, U.S. and international consumer markets are added to Mintel Oxygen every year. Also includes daily news articles on corporate, product and advertising activity; market share and drivers; forecasts; and leading company information. Covers the following markets:

Beauty and Personal Care
Drink
Finance
Food
Foodservice
Health and Well-being
Household
Leisure and Entertainment
Lifestyles
Multicultural America
Retailing and Apparel
Technology
Transportation
Travel

Please note: In order to use, Mintel Oxygen, you must create an account using your University of Kentucky email address -- it will not work with a non-UK address.

Resource Type(s): Statistical Dataset 
Access information: Resource is available on-campus or off-campus via EZProxy; Click the resource name to access it or here for off-campus instructions.
Fulltext: Fulltext is available.
Vendor Name:Mintel Academic
Research Guides: Business, Finance & Investment, Marketing