|Resource Name &|
Link to Resource:
|Description:||Provides information on products and the relationships between products and their industries. Explores various aspects of a product, the manufacturers, suppliers, immediate and adjacent industries and markets. Emphasizes manufacturers of numerous durable goods such as tires, automobiles, appliances, business equipment, home furnishing and sporting goods. Patricia J. Bungert and Arsen J. Darnay, eds. Gale Cengage Learning. 2 vols. Available through the Gale Virtual Reference Library (GVRL).
|Resource Type(s):||E-Book(s), Reference Tool|
|Access information:||Resource is available on-campus or off-campus via EZProxy; Click the resource name to access it or here for off-campus instructions.|
|Fulltext:||Fulltext is available.|
|Vendor Name:||Gale Cengage Learning|
|Research Guides:||Business, Marketing, New Product Development|
|Special usage notes:||
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