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Resource Name &
Link to Resource:
Encyclopedia of Major Marketing Campaigns
Description:

The 2007 edition of an annual publication that profiles important marketing campaigns of the 20th century. Gale. Available through the Gale Virtual Reference Library (GVRL).

Resource Type(s): E-Book(s),  Reference Tool 
Access information: Resource is available on-campus or off-campus via EZProxy; Click the resource name to access it or here for off-campus instructions.
Fulltext: Fulltext is available.
Vendor Name:Gale Cengage Learning
Research Guides: Business, Marketing
Coverage:2007 ed.
Special usage notes:

 

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