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Persuasion Handbook: Developments in Theory and Practice

Interdisciplinary approach covering interpersonal and mass communication as well as psychology and public health. Presented on a micro to macro continuum moving from cognitive processes, the individual, and theories of persuasion to broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns.  James Price Dillard and Michael Pfau. Available through SAGE Knowledge.

Resource Type(s): E-Book(s),  Reference Tool 
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Vendor Name:Sage Publications
Research Guides: Communication, Psychology
Coverage:2002 ed.