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Resource Name &
Link to Resource:
Handbook of Marketing
Description:

Frames, assesses and synthesizes the work in the field and helps to define and shape its current and future development. Barton A. Weitz and Robin Wensley, eds. Available through SAGE Knowledge.

Resource Type(s): E-Book(s),  Reference Tool 
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Fulltext: Fulltext is available.
Vendor Name:Sage Publications
Research Guides: Business, Marketing
Coverage:2002 ed.