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Link to Resource:
SAGE Handbook of International Marketing
Description:

Examines the state of the art in research in international marketing with particular emphasis on the conceptual framework and theory development in the field. Looks  at new research, formative and fundamental literature and the nature of strategic alliance and global strategy. Masaaki Kotabe and Kristiaan Helsen, eds. Available through SAGE Knowledge.

Resource Type(s): E-Book(s),  Reference Tool 
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Vendor Name:Sage Publications
Research Guides: Business, International Resources, Marketing
Coverage:2009 ed.