Chat requires JavaScript.
Search our site
  • UK Libraries Home


Resource Name &
Link to Resource:
SAGE Handbook of International Marketing

Examines the state of the art in research in international marketing with particular emphasis on the conceptual framework and theory development in the field. Looks  at new research, formative and fundamental literature and the nature of strategic alliance and global strategy. Masaaki Kotabe and Kristiaan Helsen, eds. Available through SAGE Knowledge.

Resource Type(s): E-Book(s),  Reference Tool 
Access information: Resource is available on-campus or off-campus via EZProxy; Click the resource name to access it or here for off-campus instructions.
Fulltext: Fulltext is available.
Vendor Name:Sage Publications
Research Guides: Business, International Resources, Marketing
Coverage:2009 ed.