| Resource Name & Link to Resource: | SAGE Handbook of International Marketing |
| Description: | Examines the state of the art in research in international marketing with particular emphasis on the conceptual framework and theory development in the field. Looks at new research, formative and fundamental literature and the nature of strategic alliance and global strategy. Masaaki Kotabe and Kristiaan Helsen, eds. Available through SAGE Knowledge. |
| Resource Type(s): | E-Book(s), Reference Tool |
| Access information: | Resource is available on-campus or off-campus via EZProxy; Click the resource name to access it or here for off-campus instructions. |
| Fulltext: | Fulltext is available. |
| Vendor Name: | Sage Publications |
| Research Guides: | Business, International Resources, Marketing |
| Coverage: | 2009 ed. |
