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Resource Name &
Link to Resource:
SAGE Handbook of Advertising
Description:

Gerard J. Tellis and Tim Ambler, eds. Available through SAGE Knowledge.

Resource Type(s): E-Book(s),  Reference Tool 
Access information: Resource is available on-campus or off-campus via EZProxy; Click the resource name to access it or here for off-campus instructions.
Fulltext: Fulltext is available.
Vendor Name:Sage Publications
Research Guides: Business, Journalism, Reference Sources
Coverage:2007 ed.