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Resource Name &
Link to Resource:
Review of Marketing Research, vol. 4

Provides articles by marketing field researchers and scholars. Offers literature reviews, methodologies, empirical studies, international developments, and guidelines for implementation. Naresh K. Malhotra, ed. Review of Marketing Research. M.E. Sharpe. Available through the Gale Virtual Reference Library (GVRL).

Resource Type(s): E-Book(s),  Reference Tool 
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Fulltext: Fulltext is available.
Vendor Name:Gale Cengage Learning
Research Guides: Business, Marketing
Coverage:2008 ed.
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