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Resource Name &
Link to Resource:
Encyclopedia of Political Communication
Description:

Discusses theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. Focuses on ipolitical messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites.  Lynda Lee Kaid and Christina Holtz-Bacha, eds., Sage Publications Inc., 2 vols. Available from the Gale Virtual Reference Library (GVRL).

Resource Type(s): E-Book(s),  Reference Tool 
Access information: Resource is available on-campus or off-campus via EZProxy; Click the resource name to access it or here for off-campus instructions.
Fulltext: Fulltext is available.
Vendor Name:Gale Cengage Learning
Research Guides: Communication, Political Science, Reference Sources
Coverage:2008 ed.
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